Equipment (aka “eq” or “gear”)
Once a player hits level 70 in my guild, they are usually quickly handed a set of Chult Weapons and a set of League's Elite gear, as it can be crafted by those that have acquired the recipes from Chult. The items can also be bought from the AH for relatively cheap.
The ease of acquiring these items leave them asking “ok, thanks for the gear, now how do I get better gear? What content should I be running?”